The MTO-Framework for Implementation of E-Business Models

Venture capitalists typically require that you can explain the business model in the time it takes the lift to get to the tenth floor. Implementation typically takes years. There is a disproportionate large amount of focus on what constitutes an innovative new business model compared to implementation since most e-business failures are attributed to failures in implementation. Obviously, there is a significant lack of knowledge of factors leading to successful implementation among those responsible for practical implementation of e-business models. E-business models or IT-systems for inter-organizational purposes cannot be implemented exclusively following the traditional guidelines in the IS/IT literature. Development methods are very different from earlier, there are many more stakeholders, and the environment is much more dynamic. The paper suggests a framework highlighting important implementation factors derived from four different disciplines; venture capitalist experiences, business process reengineering, diffusion theory and system development. The contribution of the paper is a classification of implementation factors in a framework that identifies the technological, the organizational, and the market related factors relevant for implementation of e-business models.